Brandon is the Senior Copywriter on a three-person creative team that produces social media content and user responses for Arby's.
The team's goal is to identify niche passion points among current and potential Arby's followers, then use their own insider knowledge of those interests to create content that speaks from the perspective of a fellow fan. In other words, "We're not a marketing team; we're fans with a marketing budget."
What follows are some of Brandon's personal favorite posts, but feel free to browse the official Arby's social media accounts for more!
OTHER CREATIVE TEAM MEMBERS:
VIDEO GAME POSTS
GAMING EVENT REACTIONS
POP CULTURE POSTS